Drive E-Commerce Success with Impactful Product Videos

Standing out from the crowd is crucial in today’s fiercely competitive online marketplace, particularly on high-traffic platforms like HomeDepot.com. Ecolab, a leading cleaning and hygiene solutions provider, identified a key opportunity to enhance its online presence for Home Depot and market its new “Clean Like You Mean Business” residential and industrial cleaning products campaign. Ecolab’s marketing team partnered with K2Productions to capture compelling product photos and videos designed to capture customer attention, increase engagement, and ultimately drive sales on HomeDepot.com. 

The Challenge

Create dynamic and engaging online visual marketing content for Ecolab’s new line of consumer products optimized for Home Depot e-commerce and its target audience. Their goal was to better communicate the tangible benefits of their innovative cleaning products to HomeDepot.com shoppers through product photos, how-to videos, and demonstration videos.

The Plan

Deep Brand Immersion

K2 deeply understands Ecolab’s brand values, target audience, and marketing objectives. Their long-time partnership allowed K2’s production team to intuitively know how to capture photos and videos that authentically reflected their new products and brand identity.

Strategic Planning and Execution

K2’s Producer, Jen, created comprehensive shot lists and optimized shoot days by filming multiple products in action at various pre-scouted locations in Greensboro, North Carolina. K2 maximized production value, giving Ecolab the confidence that every resource was used effectively. 

Creative Direction

K2’s director, Kevin, worked closely with Ecolab’s Customer Marketing Manager to bring Ecolab’s vision to each scene, focusing on showcasing the product’s features and benefits. As Ecolab’s dedicated director, Kevin brought fresh ideas while ensuring brand consistency. 

Lighting Expertise

The lighting of Ecolab’s products was essential to showcasing their iconic blue color. The K2 lighting team skillfully blended natural and artificial light to create consistent, visually appealing product photos and videos.

Talent Direction

The talent was carefully directed to deliver authentic and engaging demonstrations using the products in real-world scenarios, showing the simplicity of use and ensuring a connection with the audience. 

The Solution

For Ecolab’s HomeDepot.com launch, K2Productions delivered impactful, high-quality product photos, how-to videos, and demonstration videos that effectively showcased their new cleaning product line through:

Real-World Demonstrations

Ecolab’s residential and industrial cleaning products were showcased through engaging real-life demonstrations, tackling everyday household and office messes and providing tangible proof of their cleaning power and efficiency.

Key Feature Highlight

Close-ups, on-screen text, and clear narration effectively communicated the unique selling propositions and innovative technology behind each product, making it easy for consumers to understand their advantages.

Visually Engaging Content

The use of visually appealing content, clear messaging, and consistent branding set the stage to capture the attention of online shoppers, increase their dwell time on product pages, and provide the information they needed to make informed purchasing decisions.

Platform Optimization

The videos were tailored to HomeDepot.com’s specific requirements, ensuring optimal length, visual appeal, and messaging for the platform. 

Conclusion

Ecolab’s marketing team utilized a trusted production partner to capture and highlight their new residential and industrial cleaning products as they were introduced to HomeDepot.com. Ecolab’s investment in compelling video content allows them to provide an exceptional online shopping experience and achieve sustained success in the competitive e-commerce marketplace. 

Ready to elevate your e-commerce strategy with impactful photo and video content? Let’s discuss your vision and create compelling content that connects you to your audience.

Services Provided

Pre-Production – Producer, Location Scouting, Creative Director, Shot List Creation, Casting, Production Schedule

Video Production – Director, Director of Photography, Production Crew, Cameras, Lighting, Set Design, Talent, Photography

Post-Production – Editing, Voiceover, Music, Color-Grading, Platform Optimization